A series of lectures was followed by three thematic modules that related to the analysis and the strategy of a brand. Group work allowed the participants to gain new perspective on their own brands and to share their opinions and experience.
The main goal of the workshop was to acquire the practical skill of strategic brand planning on the basis of the specified methodology and guidelines. Another purpose was to exchange the experiences and views beyond the everyday work routine and in the atmosphere of productivity.
The workshop was carried out by Anna Nalazek and Monika Probosz.

The participants had also the opportunity to learn more about Sadecki Bartnik, they visited the production plant and the Beekeeping Museum. In the evening, they could unwind while listening to the local folkloristic band of Matula family.